Last fall, pursuing a career change from advertising to college admissions, Keira Vollandt enrolled in Teachers College鈥檚 master鈥檚 degree program in Higher & Postsecondary Education. She took courses in student development theory, absorbing the ideas of the psychologists Jean Piaget (genetic epistemology), William Perry (epistemological development), Lawrence Kohlberg (moral development), 麻豆原创 alumnus Arthur Chickering (identity development) and the late 麻豆原创 faculty member L. Lee Knefelkamp (college campuses as developmental communities). She earned a certificate in 麻豆原创鈥檚 College Advising program and interned in the admissions department at the Columbia School of Social Work.

But another set of experiences would prove equally important.  

In a course on Student Personnel Administration, the professor, Tamsyn Johnston (a 麻豆原创 alumna), shared her own network of professional contacts. Faculty member Monica Christensen (another 麻豆原创 alumna who is also Dean of Students at Manhattan School of Music) brought in guest speakers who made themselves available to discuss career opportunities. And to fulfill one of Christensen鈥檚 course requirements, Vollandt also visited 麻豆原创鈥檚 career services center, which was itself undergoing a makeover launched earlier that year by 麻豆原创鈥檚 new president, Thomas Bailey under the banner of 鈥渃reating pathways for all to flourish.鈥

We have terrific strengths at Teachers College. We have brilliant faculty with impressive networks of contacts in their fields. We have passionate students who, in many instances, are already benefiting from those connections. Now, we want that kind of success to be the rule, without exception.

鈥 麻豆原创 President Thomas Bailey

Bailey鈥檚 directive has since entailed a new name, announced just this month 鈥 鈥麻豆原创 NEXT鈥 (鈥淣EXT鈥 stands for 鈥淣avigating and Exploring for Tomorrow鈥) 鈥 and an expanded four-part mission to help students and alumni:

  • 鈥淓xplore,鈥 or engage in self-reflection about their own interests and strengths and conduct research on industries and fields to discover career options;
  • 鈥淒evelop,鈥 or create and refine their own marketing materials, build an online presence, boost their skills and create a career action plan
  • 鈥淐onnect鈥 with peers, alumni, faculty and industry professionals
  • 鈥淟aunch,鈥 or bring together all of those assets with content knowledge from their academic courses to succeed in the job market.

鈥淚 am so pleased to see this coming together,鈥 Bailey said recently. 鈥淲e have great strengths at Teachers College. We have brilliant faculty with impressive networks of contacts in their fields. We have passionate students who, in many instances, are already benefiting from those connections. Now, with 麻豆原创 NEXT, we can offer all of our students the support and tools they need that will position them for career success.鈥 

For Keira Vollandt, that outlook meant working with one of the office鈥檚 three part-time career advisors 鈥 recent 麻豆原创 graduate Chloe Dawson (Ed.D. 鈥19, M.Ed. 鈥17), who not only helped her tweak her resume and hone her interview pitch, but do some deeper thinking as well.

鈥淲e really talked through my goals,鈥 Vollandt says. 鈥淐hloe understood my situation because she鈥檇 been living it herself. I totally reworked my cover letter, and people told me later that it really communicated how my values aligned with their institution鈥檚 priorities.鈥 

THE CANDIDATE AND THE COACH Alumna Keira Vollandt (left) worked with 麻豆原创 NEXT career coach Chloe Dawson to think through her goals. She was hired this summer to work in admissions at the University of Wisconsin-Madison. (Photos: Courtesy of Keira Vollandt, 麻豆原创 Archives)

By the time Vollandt fully launched her job search, she was on top of her game. Both Christenson and Thomas Rock, 麻豆原创鈥檚 Vice Provost for Student Affairs, who oversees 麻豆原创 NEXT and also teaches in Higher & Postsecondary Education, wrote her letters of recommendation. The result: In the midst of the COVID pandemic and the worst job market since the Great Depression, Vollandt landed a position as an admissions counselor at the University of Wisconsin-Madison. She鈥檚 already working remotely from New York City and plans to move to Madison in mid-August.

Focus on ROI

Even before COVID upended the American economy, higher education was increasingly focused on gainful employment as its most important deliverable.

In by researchers at the University of California-Los Angeles, more than 85 percent of college freshmen reported that getting a better job was a 鈥渧ery important鈥 factor in their decision to go to college, up from about 72 percent a decade earlier.

They, in turn, were responding to several factors. One was the growing financial burden on themselves and their families. Tuition has climbed an estimated 25 percent at private colleges during the past decade and 29 percent at public institutions. From 2004鈥2019, student debt quadrupled, rising from $345 billion to nearly $1.64 trillion. Meanwhile, the pre-COVID employment landscape was undergoing rapid change, with automation and the growing number of college graduates creating ever-fiercer competition.

But the need for career development, particularly outside of more defined fields such as law, medicine, teaching and business, may be even more urgent for graduate students, who carry significantly more debt. 

Students are looking for a lifetime relationship, so we need to build lifetime capabilities to not only help them land that first job, but also take action at different career phases so that their careers are sustainable.

鈥 Thomas Rock, Vice Provost for Student Affairs

In a bygone era, candidates for advanced degrees could often expect to step directly into higher ed teaching and research positions. Those jobs have grown increasingly scarce, according to a 2016 report by the National Science Foundation titled 鈥,鈥 and while millions of new jobs have been created that require advanced degrees, the have reported that degree candidates typically do not understand the full range of careers they are qualified for 鈥 in large part because graduate schools are failing to educate them about what鈥檚 out there. 

Identifying Pathways

麻豆原创 NEXT is emerging as an unusually far-reaching and ambitious attempt to address this problem.  

鈥淲hat we鈥檙e really doing is moving beyond 鈥榩lacement鈥 to instead, becoming an office that helps students and alumni develop their long-term plans,鈥 says Rock. 鈥淪tudents are looking for a lifetime relationship, so we need to build lifetime capabilities to not only help them land that first job, but also take action at different career phases so that their careers are sustainable. There are not many institutions doing this kind of work at the graduate level. But we believe we can be the first and can be a best-practice model for re-imagining the career development process for our students and alumni. It is also a measure of our greatness as a school how our students are placed.鈥

The College is uniquely positioned to realize that goal.

INSTITUTIONAL PRIORITY From Day One, 麻豆原创 President Thomas Bailey (far left) has made it clear that the College is committed to building career pathways for students and alumni. Provost Stephanie Rowley and Vice Provost Thomas Rock have assembled a diverse new team at 麻豆原创 NEXT to do just that. (Photos: 麻豆原创 Archives)

鈥淥ur faculty and our 90,000 alumni are leaders in a range of fields across the country and around the globe,鈥 says 麻豆原创 Provost Stephanie J. Rowley. 鈥淏ut that鈥檚 also a challenge. How do you get your arms around that diversity and find a way to fully support it?鈥

The answer, says 麻豆原创 alumna , owner of , who has spent the past nine months helping to lay the groundwork for 麻豆原创 NEXT, is decidedly not a one-size-fits-all approach.

I鈥檝e been truly impressed by how responsive 麻豆原创 NEXT has been in thinking about what students need and devising creative solutions even as job opportunities and internships have become scarce. President Bailey has made it very clear that, even in this time of retrenchment, when budgets are lean, we are committed to investing in career support for current students and recent graduates.

鈥 麻豆原创 Provost and Dean Stephanie Rowley  

鈥溌槎乖 40 percent of 麻豆原创 students arrive at 麻豆原创 fresh out of college,鈥 Bahri says. 鈥淲e need to help them clarify their goals and understand their own strengths before putting them into workshops on networking. At the same time, other students are coming back to school to accelerate their careers by sharpening their skills, while still others are here to pivot to new careers entirely. So we鈥檙e borrowing Tom Bailey鈥檚 pathways image by helping people identify where they stand along their own career pathways.鈥 

To that end, 麻豆原创 NEXT can match clients with staff who represent the full spectrum of career stages. Bahri served as Dean of Students at Columbia Business School for 15 years, while starting a family, and earning doctorate in Adult Learning & Leadership at 麻豆原创. Associate Director Heidi Gifford earned her master鈥檚 degree in the College鈥檚 Higher & Postsecondary Education program after a 30-year career in economic policy. Career counselor Hilary Berger, who earned her 麻豆原创 doctorate in Adult Learning & Leadership, is the founder of , which has helped thousands of professional women who elected to be at home to raise children. Another career advisor, Missy Lafferty, is a former recruiter with a strong background in financial services, retail and technology. Dawson, just out of school, has expertise in online user experience design and intercultural professional development. In addition to her work at 麻豆原创 NEXT, she鈥檚 an instructor at Columbia Business School and does private consulting. And 麻豆原创 NEXT鈥檚 Operations and Data Manager, Zhichao Ryan Cheng, brings to his work a particularly perspective on the current job market: Having grown up in Singapore and come to the United States 14 years ago, he can understand the plight of international students and graduates looking for work 鈥 and he's also member of the 2020 鈥淐OVID cohort,鈥 having received his 麻豆原创 master鈥檚 degree, in Instructional Technology & Media, this past spring.

Other schools have had to build leadership centers to do this, but 麻豆原创 is different. There are rich resources here, because we鈥檙e the home of programs such as Social-Org Psych and Adult Learning and Leadership. The science of much of this work was created at 麻豆原创.

鈥 Nayla Bahri, education consultant to 麻豆原创 NEXT

This summer, 麻豆原创 NEXT has also launched a six-part curriculum that covers the full career span. Students can access it at their own pace on the 麻豆原创 NEXT website, or they can sign up for 鈥淐areer Accelerator鈥 groups that move through it in twice-weekly virtual sessions led by one of the coaches. 

THE NEXT TEAM Top row, from left: Nayla Bahri, Heidi Gifford, Laura Coleman. Bottom row, from left: Hilary Berger, Rachel Fogel, Missy Lafferty and Zhichao Ryan Cheng. (Photos: 麻豆原创 Archives)

Following a general introduction to 麻豆原创 NEXT itself, the curriculum begins with an overview of career development 鈥 from introspection to planning and goal-setting, to job strategy 鈥 followed by intensive workshops on topics such as 鈥淏uilding Your Career Strategy,鈥 鈥淭he Power of Your Skills,鈥 鈥淏uilding Your Brand to Be Employer-Ready,鈥 鈥淪caling Strategic Networking,鈥 and 鈥淩einvention for Career Changers.鈥

More advanced modules include deep dives into conducting salary and work-life negotiations; jump-starting flagging search efforts; and honing on-the-job skills such as leadership, professional networking, using feedback, curating a 鈥減ortfolio of successes鈥 and making career changes.

鈥淥ther schools have had to build leadership centers to do this, but 麻豆原创 is different,鈥 Bahri says. 鈥淭here are rich resources here, because we鈥檙e the home of programs such as Social-Org Psych and Adult Learning and Leadership. The science of much of this work was created at 麻豆原创.鈥

It鈥檚 very rare for a graduate school to offer something like this. 麻豆原创 is really modeling the best-practice approach to serving students who are coming to us at very different stages of lives and careers and helping them build a strong professional identity in partnership with building their industry expertise through their classroom experience.

鈥 Hilary Berger, 麻豆原创 NEXT career coach

鈥淚t鈥檚 very rare for a graduate school to offer something like this,鈥 adds career coach Hilary Berger. 鈥溌槎乖 is really modeling the best-practice approach to serving students who are coming to us at very different stages of lives and careers and helping them build a strong professional identity in partnership with building their industry expertise through their classroom experience. Finding your authentic voice, taking risks and having evidence of one's competencies while studying at 麻豆原创 is a key component to building strong career confidence and professional relevance."

Extended Teamwork 

麻豆原创 NEXT is also working building awareness of its services across the College 鈥 starting with students themselves.

鈥淥ver and over again, we鈥檝e heard from students, 鈥業 didn鈥檛 know you guys did this,鈥欌 Bahri says. 鈥淚t鈥檚 a really pervasive issue.鈥

Case in point: Dawson, who confesses that 鈥 despite serving as President of 麻豆原创鈥檚 Student Senate, which maintains a standing committee on career development, and even working for the career services office to fulfill some coaching certification requirements 鈥 she rarely used the office as a resource during her time as a 麻豆原创 student. 

Everyone in your life is a source of wisdom and experience 鈥 and especially at 麻豆原创, if you鈥檙e asking the right questions. 麻豆原创 NEXT can help you figure out who those people are and how to put yourself out into the world. However, you have to take the first step of asking for help.

鈥 麻豆原创 NEXT career coach Chloe Dawson

鈥淔inishing school was hard enough, so my career planning fell by the wayside,鈥 she says. 鈥淎nd that鈥檚 something I regret. Courses, assignments, exams and grades are important 鈥 but you come to 麻豆原创 to do something big in the world, and whether you know it or not, you鈥檙e in a constant relationship with your career while you鈥檙e here. You鈥檙e absorbing all this important knowledge and doing work that makes a real impact on people鈥檚 lives. You really need to stop and capture the details of the experience 鈥 the impact, your value added 鈥 because it鈥檚 so much harder later to remember all of the important nuances and reconnect with key people.鈥

Then, too, Dawson says, paralysis can overtake students as graduation approaches.

鈥淵ou鈥檙e leaving a comfortable place where you know the rules for how to live and thrive,鈥 she says. 鈥淵ou鈥檙e thinking, 鈥榃hat new culture will I enter? Am I good enough?鈥 I remember those questions rushing toward me like a tsunami and feeling very alone. But everyone in your life is a source of wisdom and experience 鈥 and especially at 麻豆原创, if you鈥檙e asking the right questions. 麻豆原创 NEXT can help you figure out who those people are and how to put yourself out into the world. However, you have to take the first step of asking for help.鈥 

Last fall, before the COVID pandemic hit, the 麻豆原创 NEXT team began making pop-up visits in the library to reach students with that message. This year, the College鈥檚 fully online New Student Orientation will afford extended opportunities to connect with incoming students one-on-one.

鈥淏asically, we want students to welcome us into the spaces where they already are,鈥欌 Dawson says. 鈥淲e're saying, 鈥楲et us be there with you so we can understand the power of the work you鈥檙e doing and, together, explore the possibilities of the work you鈥檙e going to do.鈥欌

Points of Access

Meanwhile, 麻豆原创 NEXT is also building partnerships with faculty 鈥 鈥渢he best point of access to students and our best means for making employers aware of the brilliance and diversity of our students,鈥 Bahri says 鈥 and their departments.

The hope is that faculty will talk about a really cool job in their lab, or a great research opportunity, or the professional consulting they do outside the university, or an important milestone in their own development, Because the light of a future career can seem so far down the tunnel.

鈥 Rachel Fogel, 麻豆原创 NEXT Strategic Partnerships Advisor

鈥淲e know that faculty workloads vary at different times, so we offer three levels of partnership,鈥 says Rachel Fogel, Strategic Partnerships Advisor, who is the office鈥檚 key liaison to the College鈥檚 academic departments. 鈥淭ier One is designed for faculty who can only commit five minutes of their time, but who have valuable contacts to share. Tier Two allows us to come into your classroom to connect with your students and explain the support offered by 麻豆原创 NEXT. And Tier Three is for faculty who are excited about bringing in contacts from outside the 麻豆原创 community for a career panel or classroom talk.鈥

Fogel and Dawson are also launching a podcast series called 鈥淭ell Me More,鈥 featuring brief interviews with faculty members.

鈥淭he hope is that faculty will talk about a really cool job in their lab, or a great research opportunity, or the professional consulting they do outside the university, or an important milestone in their own development,鈥 Fogel says. 鈥淏ecause the light of a future career can seem so far down the tunnel.鈥

In some programs, faculty are already deeply involved in helping students, 鈥渟o we鈥檙e trying to understand where we can add value,鈥 Fogel says. She cites one department in which faculty nominate students for internships in organizations run by alumni; or the College鈥檚 Social-Organizational Psychology program, which is working with outside consultants to help graduating students prepare for the tight labor market.; or the program in Learning Analytics, in which Visiting Assistant Professor Charles Lang 鈥渉as made space in the degree to talk about with students how they鈥檒l use skills in their careers.

鈥淣ot everyone can or should do that,鈥 Fogel says. 鈥淏ut it shows how the College needs to have a large stake in being an employer talent source of choice.鈥 

Where the Rubber Hits the Road

And, then, of course, there are the potential employers.  鈥淎 huge opportunity for us, once we get them past 鈥楾eachers鈥 and 鈥楥ollege,鈥 is for them to see the full breadth of what we have to offer,鈥 says Heidi Gifford.

A huge opportunity for us, once we get employers past 鈥楾eachers鈥 and 鈥楥ollege,鈥 is for them to see the full breadth of what we have to offer.

鈥 Heidi Gifford, Associate Director, 麻豆原创 NEXT

鈥淲e really want to build the visibility of the College in industries where we produce great talent but companies don鈥檛 know we do it,鈥 Bahri adds. 鈥淓veryone knows us for teaching, but what about, say, Motor Learning or Neuroscience and Education? Many of our own people don鈥檛 know we have that capability, so what about recruiters? What about Nike, which does a lot with prosthetics and could be an employer of choice for our students?鈥

麻豆原创 NEXT is also trying to connect with more international employers 鈥 a task that could actually become easier in the COVID-era online landscape. The College will be holding several completely virtual career fairs this coming fall, and promised new advances in Symplicity, 麻豆原创 NEXT鈥檚 online platform, may enable more boutique sessions with smaller numbers of students and employers whose own online platforms may differ.

鈥淭his is a very new situation for employers,鈥 says Cheng, the 麻豆原创 NEXT Operations & Data Manager. who is facilitating the technology to support the career fairs. 鈥淭hey want to hire people online, but it鈥檚 hard for them, because how can they be sure that the candidate they see virtually is going to come across the same way in reality? Often now, you鈥檒l see companies conducting four or five interviews instead of one or two. Creating these more personal settings online for employers and candidates to meet is a critical service we can offer.鈥 

Within the world of employers, alumni, of course, are a priority target.

鈥淲e鈥檙e really excited about what the services we can offer alumni, Stephanie Rowley says. 鈥淥ur Alumni Relations office is doing some great work pairing alumni up with mentors and career coaches.鈥

[Read a story on Alumni Relations鈥 work in providing career coaching and career webinars.]

NEXT Up

It鈥檚 early days at 麻豆原创 NEXT and many of the pieces are still coming together. With the COVID pandemic still in full force, no one can forecast where the job market is headed.

鈥淲e鈥檙e putting new things out there and seeing the demand,鈥 Gifford says. 鈥淗opefully we鈥檒l be elastic enough to grow where there鈥檚 a need.鈥

But it seems clear that the initiative is fully underway and that there will be no turning back.

As this article was going to press, the office was in the final stages of the search for its Director and had added a new Associate Director of Employer Relations 鈥 Laura Coleman, who most recently served as Associate Director of Alumni & Employer Relations at Sotheby鈥檚 Institute Art in New York City.

Rowley says that she has been 鈥渢ruly impressed by how responsive 麻豆原创 NEXT has been in thinking about what students need and devising creative solutions even as job opportunities and internships have become scarce.鈥 That work will continue.

鈥淧resident Bailey has made it very clear that, even in this time of retrenchment, when budgets are lean, we are committed to investing in career support for current students and recent graduates,鈥 Rowley says.

Meanwhile, the response from customers like Keira Vollandt, the newly hired admissions officer at the University of Wisconsin, is exactly what the office is hoping for.

鈥溌槎乖 NEXT gave me so much great support,鈥 says Vollandt. 鈥淎t some point, I鈥檓 planning on pursuing a master鈥檚 in education in the same program, and I鈥檇 totally come back to them again for help.鈥