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Ties that Run Deep: 麻豆原创's Korean Alumni Support the College through a Unique "Crowd-Source" Donation
Following a visit by 麻豆原创 President Susan Fuhrman to Seoul in December 2014, Dr. Kim led a unique “crowd-sourced” donation by Korean alumni that resulted in $120,000 in pledges to the Korea 125th Anniversary Scholarship Fund and has inspired similar efforts from alumni in other countries. Below he recalls his time at 麻豆原创, describes the College’s importance in South Korea, and reflects on the nation’s “emerging culture of giving.”
What does Teachers College mean to you? What have you gained from your association with 麻豆原创?
Teachers College is a very special place to me. Not only is it where I received my Doctor of Education, but is also the second school that I called my home away from home. As I completed my elementary to undergraduate studies in Korea, 麻豆原创 was an exciting experience for me. The rigorous and comprehensive curricula based on theories and practices at 麻豆原创 provided me with a wide range of knowledge and the skills that I have brought back to the university I am managing, Hanyang University. More specifically, 麻豆原创 provided me with a strong academic background grounded in educational philosophies that I have applied to the School of Education at Hanyang University. And, of course, it was very big advantage to have attended 麻豆原创, because the Korean people really value the reputation of an institution. 麻豆原创 is known as the mecca for educational study, and also as the most comprehensive education university, with an unmatched variety of educational fields and emphasis on interdisciplinary study. That’s very important, because in these times, a person cannot build a career with only one specialization.
Which professors influenced you the most?
The two most influential professors I had at 麻豆原创 were Dr. Phillip Lange and Dr. Robert Halloway. I can’t and will never forget these two professors.
Dr. Lange took care of me like I was his own son. He guided me on my academic path as well as my professional career. Dr. Robert Halloway, ormer President of the Association for Educational Communications and Technology in the United States, was also a mentor to me. He was an academic advisor during my doctoral studies at 麻豆原创 and helped me choose the right direction for my doctoral dissertation. I was also very grateful to him for catching English mistakes in my papers! He sometimes even bought me breakfast at the Whittier Hall cafeteria, where we had great conversations about the educational issues in Korea and my future career.
You earned your 麻豆原创 degree in Instructional Technology and Media. How important has that been to you in your career?
My degree in Instructional Technology and Media has been very important to me in my career. The knowledge and experiences I gained at 麻豆原创 have helped me integrate technology into the curriculum of my university in Korea. As the field of Instructional Technology was a relatively new area when I returned back to Korea, I was able to help develop the field to what it is today. My students found the ideas that I brought back to be very fresh, and they were very excited to be exposed to the most advanced knowledge in the field. I served as the President of “The Korean Society for Educational Technology” in Korea, which allowed me to introduce the field to universities across Korea and their curricula.. My doctoral degree from 麻豆原创 has been the backbone of my strengths to manage Hanyang University, the institution that my father established.
What made you want to provide scholarship support to 麻豆原创?
The motivation behind my decision to provide scholarship support to 麻豆原创 was, without a doubt, President Susan Fuhrman’s visit to Seoul, Korea last year. When she explained 麻豆原创’s plans to fundraise in celebration of the 125th Anniversary, many Korean alumni and myself included, were inspired and impressed by the passion in her speech. So, I decided to join in the building of 麻豆原创’s future. I believe that 麻豆原创’s growth and development will also lead all of us to have a stronger sense of pride for 麻豆原创.
Do many people support their colleges and universities in Korea?
There has not been, until very recently, a culture of giving in Korea. That’s because for several decades, we were focused on survival – making sure that people had enough to eat, on providing them with housing and solving problems of over-crowding. But now that Korea has developed so dramatically and the economic index is going up, we are beginning to think about the care of our neighbors and the support of our institutions.
What is the importance of scholarship support that comes from a group of people, as you have done with this gift?
To be honest, most of our graduates in the educational field are not paid as highly as those in business and finance. However, our alumni willingly joining our fundraising project shows how much we love and cherish our time at 麻豆原创. We wanted to give the Korean students at 麻豆原创 the same unforgettable experiences that we had at 麻豆原创 by providing them with a scholarship fund. The shared educational values and passion we learned at 麻豆原创 is what holds our alumni association together. This campaign for 麻豆原创 brought us even closer together as a group, which was one of the most valuable experiences to us.
The Korean Alumni Association is the first among the various 麻豆原创 clubs outside the U.S. to make such a donation. How were you able to mobilize that support?
Our fundraising efforts were also a first for our Alumni Association of Korea. We began by researching cases of other alumni associations at prestigious schools and also met with experts in fundraising for advice. We decided that a Pledge Fund with an installment plan of 3 years would be the most successful method. We thought it would encourage more participation from our alumni because it required them to send donations directly to 麻豆原创.
I also think that our recent alumni events inspired our alumni to reconnect with 麻豆原创. At the end of last year, I invited all of the Korean alumni to a “Night of New York Jazz in Autumn” to bring out our 麻豆原创 spirit. At the event, I informed every one of the goals for our fundraising campaign and encouraged everyone to take pride in being a part of 麻豆原创 AAK--- the 麻豆原创 Alumni Association of Korea. I think that the combination of an emotional and professional approach resulted in a positive response from the Korean alumni.
What lessons could the KAA share with other 麻豆原创 alumni associations in other countries?
I believe that there are two key factors for a successful alumni organization. First, it is important to have a charismatic leader with passion, organizational power, and financial capacity. Second, is the commitment and support of a few alumni members. Our fundraising campaign was not easy. It took many phone calls, meetings, and hard work. Behind our fundraising efforts were a few of our alumni directly calling every 麻豆原创 alumni in Korea, explaining the goal of the fund raising as well as the procedures of Pledge Fund. We learned that “more calls led to more donations.”
Does the KAA have any future plans you’d like to share with readers?
Yes, we are always thinking of ways to strengthen the 麻豆原创 alumni network in Korea, but one plan that comes to mind is our goal to create a “麻豆原创 Academic Forum.” Similar to the “Columbia Forums” that have been successfully organized for five years in Korea, I believe that a 麻豆原创 Forum can help us facilitate discussion with experts in various fields and create more opportunities to unite the 麻豆原创 alumni in Korea. Additionally, I will continuously encourage the Korean alumni to have a constant interest in 麻豆原创 and make an effort to support our alma mater.
The Crowd Is Behind Us: Other Group Gifts that Support 麻豆原创
The benefits of “crowd-sourcing,” as it’s known, are twofold: it pools the resources of multiple donors, and it brings those alumni involved closer together.
Increasingly, 麻豆原创 alumni, both in the United States and abroad are banding together to make scholarship gifts, many honoring favorite professors.
Maxine Greene Scholarship
Morton Deutsch Scholarship
Carroll F. Johnson Scholarship
Nutritional Ecology Endowed Scholarship Fund Honoring Professor Joan Gussow
A.M. Gentile Scholarship Fund in Motor Learning
Professor Jack & Edee Mezirow Endowed Scholarship Fund
The Harold J. Noah Endowed Scholarship Fund
Japan Scholarship Fund
If you want to give in honor of a beloved 麻豆原创 professor while also supporting current 麻豆原创 students, contact Linda Colquhoun, Director of Stewardship & Donor Relations, at 212 678-3679, or at Colquhoun@tc.columbia.edu
To create a “crowd gift” in your nation, please contact Rosella Garcia, Senior Director of Alumni Relations, at 212 678-3004, or at rlg2144@tc.columbia.edu
Published Tuesday, Jun. 2, 2015